How the Metaverse Will Change Marketing

The metaverse is the next evolution in the way we will work, live, and play. It will be a world where the physical and digital worlds merge, and all of our data, including identity, personality, reputation, and assets, can be used in new ways so that people can create their own unique, magical experiences, environments and interactions.

The result will be more engaging work experiences, new ways to learn and novel ways to connect with customers. The result is the Experience Era, where everything that we do can be a unique and immersive experience, which will likely make work, education and connecting with brands a lot more fun.

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Dr Mark van Rijmenam

Strategic futurist, speaker & 5x author — I think about technology and its impact on business, society and the metaverse — TheDigitalSpeaker.com