Why Content Analytics Is Important for Your Organisation
Of course, you know all about web analytics or social media analytics, which has been around for years. However, web analytics and social media analytics alone is not enough to gain an understanding of your (online) business. There is another type of analytics that cannot be overlooked, which is content analytics. What makes it so unique, and why should you be paying attention to it?
Content analytics can be defined as unlocking business value from unstructured content via semantic technologies to find answers to important questions or discover causes to specific trends. Companies can use content analytics to understand the content created, how it is used, the context it is in, and the nature of that content. Content analytics is all about unstructured data. It can be used to explain trends in structured data and provide valuable insights to organisations.
Knowledge at the Core of Your Business
Content analytics is especially relevant for organisations where knowledge is at the core of their business. When that is the case, ordinary business intelligence is not sufficient anymore. Knowing who read what content, when, how often it was shared, the number of clicks, the location of visitors, etc., so-called metadata, is not sufficient for a deep understanding. You should also…
