Media expressed in the purely synthetic form will radically accelerate the process of content creation and delivery. Expect a rise in synthetic media in the coming years.
Its accessibility and interactivity will usher in an exciting new era of digital media, one in which creativity, insight, and imagination determine content dissemination instead of the limitations imposed by physical space.
Novel forms of synthetic media blur the distinction between physical and digital environments. This new creative expression category will unleash powerful user experiences built on a new dynamic relationship between media and human perception.