How NFTs Will Transform the Luxury Industry

As the luxury industry continues to adapt to the ever-changing retail landscape, it’s clear that blockchain technology is set to play a central role in its future.

To understand why, consider that blockchain technology has the potential to disrupt every aspect of luxury retail, from supply chain transparency to brand authenticity and customer loyalty.

With this in mind, there are three ways luxury brand NFTs can transform the industry: allowing brands to track product provenance, protecting against counterfeits, and offering greater customer transparency. In each of these ways, NFTs play a crucial role. From disrupting every aspect of luxury retail to brand authenticity & customer loyalty, NFTs offer great opportunities for the luxury industry.

Continue reading here…

Image: Nike / RTFKT



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Dr Mark van Rijmenam

Strategic futurist, speaker & 5x author — I think about technology and its impact on business, society and the metaverse —