The Rise of Phygital Events and How it Will Impact the Events Industry

Due to the pandemic, the event industry has transformed significantly. Phygital events are more than just Zoom meetings. With the metaverse evolving, these hybrid events will define a new era for the events industry.

As the metaverse continues to evolve, we will see more innovations in the event industry, ranging from holographic projections, augmented experiences, and NFTs to meetings in virtual reality. These innovations will turn phygital events into magical experiences that deliver tremendous value for attendees, speakers, sponsors and organisers.

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Dr Mark van Rijmenam

Strategic futurist, speaker & 5x author — I think about technology and its impact on business, society and the metaverse —