A Practical Approach to Data-Driven Storytelling
Data storytelling and visualisation are two key methods of communicating with customers. They can help customers understand the value of your products and services and, for industries like insurance or finance, also their risks and exposures.
Data storytelling and visualisations are an essential part of business. However, it is more than just telling a story with numbers — it is about influencing compellingly with the correct data to create a connection and commitment with your audience and potential customers.
In this article, I take a deep dive into data storytelling and visualisations using a practical lens by exploring what it means for the insurance industry.