How the Metaverse Will Change How Brands Connect with Consumers
The metaverse will be a unique place where the digital and physical worlds meet. In this ‘phygical’ environment, people can wander around to be with friends, attend events, visit new locations and buy (digital) goods and services. The immersive internet will result in a new form of digital commerce: iCommerce
iCommerce can be seen as the activity of experiencing and buying digital products on the immersive internet, and it will completely change how we interact with brands. The metaverse will affect all industries, but the companies that can benefit the most from the metaverse are global consumer brands.
Due to its nature, the immersive internet will enable prolonged engagement with brands as long as these experiences are unique, creative and social, resulting in increased brand loyalty for those brands venturing into the metaverse first.
